TimeSentry Joins Techstars Boulder!
Friends, Romans, Countrypeople,
TimeSentry is now part of the Techstars family! We are extremely lucky and excited to be participating in the program. This 20th and final Boulder cohort will conclude with a Demo Day at the Boulder theater on June 6th.
Last week, we finished up 50 mentor 1:1s covering high-level strategy, Go-to-Market tactics, AI tooling, and the existing state of B2B SaaS. As I synthesize these conversations, I am reminded of the classic Sun Tzu quote:
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
The working plan is to enter the time-tracking market as a hyper-verticalized SaaS product in financial advisory while continuing to build out the core of the cross-vertical time-tracking algorithm. Additionally, we’ll be featuring TimeSentry on existing platforms with a robust suite of plugins to existing platforms. Then we’ll blast across verticals to enable qualitative productivity insights. We reserve the right to dynamically adjust this plan to find the shortest path to exponential growth :)
Highlights:
- Taylor Sullivan joined the team. Taylor is an amazing designer and product leader.
- Finished kickoff and onboarding at Techstars in Boulder.
- Launched v2 of TimeSentry beta product with Stripe-powered invoicing and browser-based phone calls enabled
- Our phone integration emails you meeting notes powered by AI after your calls
- Completed 50 mentor 1:1s to help crystallize our strategy
- Brought back 3 customers that had previously churned
- Slack integration features launched in development
- Taylor and I found a few hours of dev time to donate to a local charity
We look forward to keeping you updated as we embark on this journey together.
Joseph Frantz CEO, TimeSentry